How COVID-19 Affects Marketers

The outbreak of Novel Coronavirus COVID-19 had an immense impact on countries, business worldwide. During this time we all need to stay home and stay safe to explore all options for your business. In the next few months, COVID-19 will impact the global community, both professionally and personally, so it is essential to look at both spectrums to make the best decisions regarding marketing investments.

How COVID-19 Impacts consumers?

Half of the world's consumers say they will not return to shops for ‘some time’ or ‘a long time’ after lockdowns ease. There are few shoppers, on average, expect that they will return to stores ‘immediately’ once they are allowed to. There is yet more reluctance towards public venues, such as festivals, consumers anticipating that they will wait for ‘some time’ or ‘a long time’ before attending events there.

Communicating effectively and efficiently is going to be key to maintaining your customer relationships. In this case, you should look to build trust with current and potential customers through proactive communication methods. “In cases where events or store locations need to postpone operations, businesses should consider their long-term relationship with customers and know that a refund or reschedule could be a relief point for those who may experience stress during these times.”

Change your Strategy

As people are being encouraged to wash their hands to prevent the coronavirus. The work culture will be temporarily changed as companies start to deploy mandatory work from home policies. Travel and tourism will be affected as our government temporarily banned travel to certain places where cases of the virus are high. These changes can be stressful, but the best thing that we can do as marketers is to look forward and to calm the nerves of consumers as best we can by having clear, concise, and accurate messaging.

Companies that market efficiently, effectively and strategically during this period will be the big winners when this nightmare is over. This takes a strong stomach and a solid backbone, but staying in touch is a true sign of a great friend and treating your customers as friends is a great marketing strategy in any marketing environment and even greater now.

As a result, we all know and COVID-19 has affected the health and wellbeing of communities worldwide. Businesses are feeling the effects of the virus, and staying up to date with information. We all need to help the government by staying home. Businesses will resume to normal or better.